The Antigua and Barbuda Tourism Authority, unveiled a fresh, new marketing campaign designed for local audiences called #CoolisClean in September 2019. The #CoolisClean campaign, which coincides with the Tourism Authority’s global summer marketing campaign #WhatCoolLooksLike, is geared towards ensuring that Antigua and Barbuda remains one of the Caribbean’s most attractive destinations.
Inspired by the Antigua and Barbuda Tourism Authority’s wellness focus and recent environmental policy changes by the Government of Antigua and Barbuda led by the Ministry of Health, Wellness and The Environment, The Ministry of Tourism, in addition to like-minded non-governmental agencies, the campaign comes at the right time, and re-enforces the ‘Keep Antigua and Barbuda’ clean message.
The #CoolisClean campaign features Mr. Cool Pine, an iconic Antigua Black Pineapple, that has become a key symbol for the #WhatCoolLooksLike campaign.
While other tourism adverts have carried the #CoolisClean messaging, the Antigua Black Pineapple comes to life in this newest advert for the campaign created by the Antigua and Barbuda Tourism Authority team alongside local advertising agency, Tarsier Strategy.
Designed to project the image of a patriotic, approachable and trendy male citizen, Mr. Cool Pine, delivers the message directly to young and mature audiences, that littering is not cool.
Sign-up with ABTA’S #COOLISCLEAN Team for the EAG’s #TrashTag Challenge on International Coastal Clean-up Day – September 21, 2019
Trash in the ocean and waterways is a serious problem that threatens worldwide human health, wildlife, communities and economies. The majority of this marine debris comes from land-based sources. It is an entirely man-made problem but it is also entirely preventable. The ocean faces many challenges, but trash should not be one of the. Ocean trash is entirely preventable, and we can be a part of the solution to beat plastic pollution.
The Environmental Awareness Group’s #TrashTagChallenge will take the form of simultaneous cleanup of beaches around Antigua. The ABTA will partner with the EAG, local government and non-government agencies and institutions to see this vision come through. Sign-up to be a part of Team ABTA by calling 562-7600 or emailing Maria Blackman.
Sign your school up for a visit from the #CoolisClean Tourism Schools Roadshow
The Antigua and Barbuda Tourism Authority is taking the ‘Cool is Clean’ message of the campaign throughout primary schools in Antigua and Barbuda.
The roadshow designed for students within grades 5 and 6, will take the form of a 45-minute session where the Antigua and Barbuda Tourism Authority will join with other partners with an interest in the environment. Students will learn the importance of keeping Antigua and Barbuda clean as well as reasons why they should be reducing waste production, tips for re-using waste, recycling etc. The sessions will be designed to be educational and fun, leaving a lasting impression on young minds. Sign-up your school for a visit by calling 562-7600 or emailing Maria Blackman
